Below: the company at six lines, six operating principles, five numbers, three masthead roles, and the week we run.
Two operations under one roof. Same operating discipline, both sides. The conflict policy is public, visible on purpose.
Founded
2026
Delhi · India
Pods run from
Delhi.
We travel, Mumbai · Bengaluru · Chennai · Goa
Six lines.
The whole company.
- 01, Founded
- 2026
- 02, Operating model
- Pod
- 03, Operations
- Studio + Talent
- 04, Pod cap
- 5 + 3
- 05, Hiring
- Rarely
- 06, Conflict policy
- Public
Delhi, India
Capped by design
One company
Brand clients + creators
When a pod is ready
Visible on purpose
What we hold to,
even when the brief is interesting.
P1
Pods cap at five and three.
Five brand clients, three managed creators per pod. Past that, output drops, the Pod Manager misses a review, the Strategist stops reading the audience. We open a second pod instead of stretching the first.
P2
Weekly rhythm, fixed slots.
Plan Monday. Capture Tuesday. Edit mid-week. Ship Friday. Same shape across both lines, every week. The work compounds because the rhythm is real.
P3
AI in operations, not on the brochure.
AI lets the pod ship faster, at the same standard. Editorial decisions stay human. We do not put it on a brochure page as a feature.
P4
Honest numbers, or no case study.
We publish work as we earn it, with the brand’s permission and attributable numbers. No inflated logos, no fabricated metrics.
P5
Two doors, one conflict policy.
We represent creators. We also build content for brands. The conflict policy is public, and we follow it.
P6
Hired deliberately, rarely.
Each pod is staffed with the same people every week. We do not rotate accounts. The roster grows by addition, not churn.
Five numbers.
The whole operating model.
5
Brand clients
Per pod, capped
3
Managed creators
Per pod, capped
1
Pod
One team, two operations
12
Months
Minimum engagement
7
Business days
Brand → creator payment
Hired deliberately.
Named here once.
M1
Founder · Studio + Talent
TBD
Carries the operating model and the conflict policy. Reads every audit and every talent application personally in Year 1.
M2
Pod Manager · Pod 1
TBD
Owns weekly delivery. Same person on every review. The single point of accountability for every brand and creator in the pod.
M3
Strategist · Pod 1
TBD
Owns brand voice and editorial direction across the first pod’s brand and creator engagements.
Real names and photos land before launch. Until then, the roles are real even when the names are placeholders.
Every week.
Same shape.
Mon
Plan.
The week’s slate, against the brand’s and creator’s calendar.
Tue
Shoot.
Shoot day or remote capture. The kitchen runs.
Wed–Thu
Edit.
Edit, review, refine. The cuts that matter.
Fri
Ship.
Publish, brief the creators, send the founder review.
You came looking for
the company behind the work.
You found it.
Hiring opens when a pod is ready for one, not before. When we're looking, the brief lives at the email below. Cold notes welcome; one paragraph beats a three-page deck.
One paragraph > three-page deck